Wednesday, March 16, 2011

Pack your Farm Ville and move to Ireland Town


It is that time of the year again: rivers turn green, shamrocks are waved and we all feel a bit Irish. Paddy's Day is here and it is indeed a great opportunity to market Ireland as a tourist destination in these times of crisis doom and gloom.


A few weeks ago, Ireland was named the fifth most popular tourist destination on Facebook and now, to coincide with the country's national day, Tourism Ireland is launching an 'Oirish' rival to popular Facebook game Farm Ville, which is called Ireland Town.


Personally I think is a brilliant idea, we'll just need to wait and see how many facebook farmers we get to move from their cultivated Farm Villes and grab a bit of new turf in Irish Town. And, ultimately, how many will decide to visit the offline Ireland, encouraged by the virtual experience.


Happy Paddy's Day everyone!

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